{"product_id":"florence-floral-midi-dress","title":"Florence | Floral Midi Dress","description":"\u003cdiv class=\"flex max-w-full flex-col flex-grow\"\u003e\n\u003cdiv data-message-model-slug=\"gpt-4o-mini\" class=\"min-h-8 text-message flex w-full flex-col items-end gap-2 whitespace-normal break-words text-start [.text-message+\u0026amp;]:mt-5\" dir=\"auto\" data-message-id=\"b331141a-cc1d-4972-8eff-1938f34e7a96\" data-message-author-role=\"assistant\"\u003e\n\u003cdiv class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[3px]\"\u003e\n\u003cdiv style=\"text-align: center;\" class=\"markdown prose w-full break-words dark:prose-invert light\"\u003e\n\u003cp style=\"text-align: left;\"\u003e\u003cstrong\u003eA Colourful Floral Dress for Effortless Summer Elegance\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: left;\"\u003eStep into vibrant elegance with this beautifully flowing floral dress, designed to bring colour and confidence to every step. Its soft, lightweight feel and relaxed silhouette create a flattering look that moves naturally with your body, making it perfect for warm days and special moments alike.\u003c\/p\u003e\n\u003cp style=\"text-align: left;\"\u003e\u003cstrong\u003eWhy women love this dress\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: left;\"\u003e● Flattering fit – Gently drapes over the body for a comfortable, confident shape\u003cbr\u003e● Soft materials – Feels smooth and light against the skin\u003cbr\u003e● Lightweight and breathable – Keeps you cool throughout the day\u003cbr\u003e● Easy to wear – Relaxed design for effortless styling\u003cbr\u003e● Elegant look – Bold floral print with a feminine, graceful feel\u003c\/p\u003e\n\u003cp style=\"text-align: left;\"\u003e\u003cstrong\u003eWho is this for\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: left;\"\u003ePerfect for women who want a stylish and comfortable floral dress for summer days, garden parties, or relaxed outings with a touch of elegance.\u003c\/p\u003e\n\u003cp style=\"text-align: left;\"\u003e\u003cstrong\u003eLAST CALL EVENT – 50% OFF\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: left;\"\u003e\u003cstrong\u003eShop now with 50% off during our Last Call Event.\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003eA vibrant floral dress designed for effortless comfort and elegant summer style.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0981\/9111\/4585\/files\/hf_20260324_144945_c6e7bbe9-27f5-4f4c-bf6c-9578fed109a0.jpg?v=1774364661\" alt=\"\"\u003e\u003cbr\u003e\u003cbr\u003e\u003c\/strong\u003e\u003cstrong\u003eFit and Care\u003cbr\u003e\u003c\/strong\u003eModel is \u003cstrong\u003e5 ft 8 in\u003c\/strong\u003e and wears a \u003cstrong\u003esize UK 12-14\u003c\/strong\u003e.\u003cbr\u003ePlease check the size chart to find your perfect fit.\u003cbr\u003eIf you are between sizes, we recommend choosing one size up.\u003c\/p\u003e\n\u003cp style=\"text-align: left;\"\u003e\u003cstrong\u003eCare Instructions\u003cbr\u003e\u003c\/strong\u003eMachine wash cold\u003cbr\u003eDo not bleach\u003cbr\u003eHang to dry\u003cbr\u003eIron on low heat\u003c\/p\u003e\n\u003cp style=\"text-align: left;\"\u003e\u003cstrong\u003eSpecifications\u003cbr\u003e\u003c\/strong\u003eMaterial: Soft lightweight blend\u003cbr\u003eType: Midi dress\u003cbr\u003eFit: Relaxed\u003cbr\u003eLength: Midi\u003cbr\u003eNeckline: Round neck\u003cbr\u003eSleeve: Wide short sleeves\u003cbr\u003eClosure: Pullover\u003cbr\u003eStyle: Feminine, casual, elegant\u003cbr\u003eSeason: Spring, Summer\u003cbr\u003eOccasion: Daily, holiday, garden parties, events\u003cbr\u003eGender: Woman\u003cbr\u003eAvailable colours: Floral, Colourful, Pink, Green\u003cbr\u003e\u003c\/p\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Philip \u0026 Megan London","offers":[{"title":"Floral \/ UK 6-8","offer_id":57647727542617,"sku":null,"price":39.95,"currency_code":"GBP","in_stock":true},{"title":"Floral \/ UK 8-10","offer_id":57647727575385,"sku":null,"price":39.95,"currency_code":"GBP","in_stock":true},{"title":"Floral \/ UK 10-12","offer_id":57647727608153,"sku":null,"price":39.95,"currency_code":"GBP","in_stock":true},{"title":"Floral \/ UK 12-14","offer_id":57647727640921,"sku":null,"price":39.95,"currency_code":"GBP","in_stock":true},{"title":"Floral \/ UK 14-16","offer_id":57647727673689,"sku":null,"price":39.95,"currency_code":"GBP","in_stock":true},{"title":"Floral \/ UK 16-18","offer_id":57647727706457,"sku":null,"price":39.95,"currency_code":"GBP","in_stock":true},{"title":"Floral \/ UK 18-20","offer_id":57647727739225,"sku":null,"price":39.95,"currency_code":"GBP","in_stock":true},{"title":"Floral \/ UK 20-22","offer_id":57647727771993,"sku":null,"price":39.95,"currency_code":"GBP","in_stock":true},{"title":"Colourful \/ UK 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20-22","offer_id":57647728558425,"sku":null,"price":39.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0981\/9111\/4585\/files\/hf_20260324_144945_c6e7bbe9-27f5-4f4c-bf6c-9578fed109a0.jpg?v=1774364661","url":"https:\/\/www.philipmeganlondon.co.uk\/products\/florence-floral-midi-dress","provider":"Philip \u0026 Megan London","version":"1.0","type":"link"}